They seem okay but expensive even without the markups.
I think they need at least 37's to not look goofy from profile and to give it some better angles for off roading but then you're driving a Jeep with 37s and the sacrifices that come with that big of a tire, which is far from ideal. I have a Jeep, and part of the appeal is how good it is off road and it can go anywhere, and I think the gladiator with it's proportions loses a bit of that, so then you're taking the sacrifices in comfort and drivability and other small things like leaks (granted newer jeeps are better than what I have) you get with a Jeep, and applying them to something that isn't going off road often, with a large price tag. Granted plenty of people never go off road with a wrangler and drive them as dailies so it won't discourage a lot of people.
I'm also interested what hard shells will look like. For me a hard shell is a must, and I don't see a hard shell that could be built not looking goofy with the gladiator. Many of the mocks floating around wouldn't work.