So my battery is 103AH. The panel can do a max of 85 watts. going in to a 12v battery, that means the panel will put in ~7amps max. granted, I would imagine the charge controller probably will charge the batter at 13.5 volts or so. That's ~6amps in and that is also without any loss from wiring, and the charge controller itself. The panel could supply 6amps every hour if the panel is perfectly aligned with the sun. Usually you don't want to drain a normal battery below 50%. So to charge my battery back up from 50% would take around 8.5 hours to charge back up. Now to keep it charged, and run a fridge, or charge devices.. that may be a little harder to do. BUT most of those things say what their input needs to be. So we'll look at the ARB (though, please don't ever buy the ARB fridge.. There are better and cheaper options) the largest ARB fridge looks to use about 1.07 ah. So running it during the day at full sun, your fridge would take up around an amp of your ~6amps of charge from the panel. Dang, those fridges are efficient. In perfect conditions, that little panel could actually be decent for a long camping trip. Just remember this is best case scenario. The price of that kit seems pretty expensive though. I like the idea of attaching it to your hood like that. and Im sure that is where the cost is. You could get a cheaper 100w rollup panel from amazon and get a decent charge controller for probably half the price.
But here's the thing, are you going to park your truck on a hill to perfectly align the panel to the sun? And then move it? The panel needs direct sunlight. It can't really be angled away at all, or the power generation sharply declines. So I wouldn't really ever recommend something that is stationary like that. The better approach is to get a panel, with a decent extension on it. that can then be plugged in using any number of connectors to wiring to the charge controller. The controllers are usually really small. You could most likely mount it in the engine bay or somewhere, and then run the wiring to your battery from there. In the end it would just be pull out the panel, and uncoil the wiring from it to the charge controller, and boom. battery is charging, devices are charging. With a panel on the "ground" you can move it throughout the day to keep the charge up, and then you can park your truck in the shade etc.