Good questions. So here we go. Realistically my truck will never see much more than a gravel road to test its off-road capability. Partially this is the reason I did not purchase an off-road model, as the few extras, mainly crawl control, are worthless to me.
With that said, I like the styling of the Avid bumper. I like the fact that I do not need to butcher my front bumper cover or factory support structures. As far as the lightbar options, again this falls into my category of useless for my usage.
As a seasoned (read older) rural Wisconsin driver I have witnessed and been present during many a deer strike. I do agree that the Avid bumper may not do anything for a head on strike at highway speeds, but my experience is that very little protects from a strike like that, physics and all.
All of this is not to say that I like other bumpers, but they don't fit into my parameters.