Awesome video! Nice layout of what the new rig is.
Knowing the specs of the truck and build, and what it takes to manufacture a "land yacht" like that...Yeah, I see quickly why it starts at $285K. Would I ever personally pay that for a tacoma like this? no... But im also not the person they are trying to market it to. Those that have the financial ability to purchase a vehicle such as an earth roamer, those that are doing this full-time with an overlanding/exploration career, company rig, etc. are gonna be the ones they are marketing to.
Sure will be fun to watch the build happen over the next year and see where they take the company and the built tacoma rigs!